I'm Yang, a Senior Product Designer based in Brooklyn

I'm Yang, a Senior Product Designer based in Brooklyn

I'm Yang, a Senior Product Designer based in Brooklyn

Growth marketer by experience, published researcher by training, data nerd by passion, I enjoy connecting the dots between business strategy and users, in style.

Growth marketer by experience, published researcher by training, data nerd by passion, I enjoy connecting the dots between business strategy and users, in style.

Growth marketer by experience, published researcher by training, data nerd by passion, I enjoy connecting the dots between business strategy and users, in style.

Currently designing at

Currently designing at

Master’s from

Master’s from

Designing crypto's fastest screener filtering

Designing crypto's fastest screener filtering

B2B

B2B

B2B

0→1 Design

0→1 Design

0→1 Design

Design System

Design System

Design System

Reimagined Messari's Screener's filtering with an innovative, sophisticated typeahead solution.

40% ↑

40% ↑

User stickiness

Empowering investing decisions with a smart, AI-first insight dashboard

Empowering investing decisions with a smart, AI-first insight dashboard

Redesign

Redesign

Redesign

Consumer

Consumer

Consumer

Responsive

Responsive

Responsive

Built a truly insightful, action-driven dashboard to track token unlocks, establishing the product as one of the most requested features by clients

3x

3x

User engagement compared to v1

Building the first one-stop information hub for Solana

Building the first one-stop information hub for Solana

Check It Out Live

Consumer

Consumer

Consumer

Responsive

Responsive

Responsive

Built the first unified platform where users can easily track and analyze all aspects of the Solana network

Unlocked

Unlocked

New revenue stream

25%

25%

Users return after 3mo

Check It Out Live

Designing for conversion: launching the fastest-growing subscription tier

Designing for conversion: launching the fastest-growing subscription tier

Consumer

Consumer

Consumer

Growth Design

Growth Design

Growth Design

Responsive

Responsive

Responsive

Introduced Lite Tier when company needed a retail-facing monetization strategy. Designed all flows in the subscription life cycle (upgrade, onboarding, cancelation and more), achieving a higher-than-industry-average conversion rate

© 2025 Yang Cheng

© 2025 Yang Cheng

© 2025 Yang Cheng