Token Unlocks
TIMELINE
3 months, Nov '24 to Jan '25
My role
End-to-end design including user research and product & GTM strategy
Team
myself, PM, Frontend Engineer, BE Engineer
Overview
Redesigned the Token Unlocks dashboard, improving the hierarchy of the essential information and devise ways to provide deeper, contextual insights.
I played a pivotal role in this project by defining product requirements and developing a growth strategy. To drive organic distribution and boost conversions, I proposed making a high-potential, viral section of the product free-to-access.
Half of the improvements detailed in this case study were shipped in Dec 2024 and we are already seeing an uptick in active users. More metrics to come after the project's full release.
Highlights
Know how to act with AI-powered Insights
Historical analysis? We’ve crunched the numbers
7D Post-Unlock Performance
DYDX
+12.97%
7D since
Nov 28
APT
-12.97%
7D since
Nov 12
BONK
+88.88%
7D since
Nov 11
OP
-20.88%
7D since
Nov 11
ADA
+88.88%
7D since
Nov 10
Previous Unlock Analysis
7D Pre-Unlock Price
5.50%
7D Post-Unlock Price
27.45%
Unlock
0%
Drill down, sort, filter further when you need to
Messari's Screener is a data-rich tool that helps analysts, researchers, and investors filter and view cryptocurrency data efficiently. A core feature of the Screener is its ability to filter data across multiple dimensions. However, the existing filtering interface did not meet the needs of power users who often:
Create complex, multi-layered filters with logical transformations.
Need quick access to specific attributes without navigating through lengthy menus.
Require a seamless and intuitive experience despite the complexity.
